We'll Book You 10-30 Sales Calls Every Month.

We'll install human-first outreach systems into your business using LinkedIn, cold email and cold calling. Pay on performance. Run by humans, optimised through AI.

Meetings Booked With

  1. Cold Email Sent

    AMAlex MorganSent

    A quick introduction

  2. LinkedIn Follow-Up

    inAlex Morgan

    Happy to hear more.

  3. Cold Call

  4. Meeting Set & Qualified

    WED23Alex + your team10:00 - 10:30Confirmed
  5. Meeting Attended

    AMAlex + your teamQualified show-up1 credit
  6. Proposal Sent

    PDFProposal.pdfSent to AlexYour team
  7. Won

    Deal wonNew customerAMAlex Morgan

What we do

We reach your buyers
where they answer.

We build your lead list, create sharp (human-first) emails and call scripts to turn prospects into qualified sales calls, booked directly onto your sales teams' calendar.

Cold Email

Reach the right people with relevant messages. We manage your sending domains, inboxes and deliverability, then handle the replies.

Cold Calling

Get straight to the conversation. Our calling team reaches decision-makers, introduces your offer and finds out who is ready to talk.

Warm Calling

Keep interested buyers moving. We follow up on positive replies, answer their questions and turn that interest into a meeting.

LinkedIn Outreach

Connect with decision-makers where business conversations happen. Personal outreach, thoughtful follow-ups and every reply handled by our team.

Appointment Setting

Meet buyers who fit your brief. We check company fit, decision-making responsibility and need, then book the conversation into your calendar.

Generate Buying Conversations

First, we get your
buyers talking.

This Qualified Show-Ups example follows buyers from outreach to an attended meeting. Our team handles the replies, qualification and booking. Channels and service scope depend on your plan.

Qualified Show-Ups includes outreach, qualification and booking. Your managed team is included.

Your PipelineInbox
1 / 4

Lead Inbox

4 new
AMAlex MorganNorthstar StudioWe are looking at this now. Can we talk through pricing?Pricing Request
JLJamie LeeFieldwork ConsultingWe need support across two markets. Do you cover both?Business Need
SKSam KennedyOak & Co.Happy to explore this. What does getting started look like?Interested
RPRiley ParkerWestbrook GroupCan we find a time next week? Our operations lead will join.Meeting Request

Inbound replies to your outbound campaigns

01 / 04
Outreach Channels
3
Qualification Checks
3
Qualified Show-Ups per Credit
1
Qualified Show-Ups Guarantee
3 Months

BuiltDiffernt AI

See what's working.
Know where to focus.

See your best-performing audiences at a glance. Ask BuiltDiffernt AI about your leads and meetings, then focus your copy and call scripts on what brings in the highest-quality leads.

BuiltDiffernt AILeadsCredits

BuiltDiffernt AI

Last 30 Days
Active Audiences3
Qualified Leads42
Qualified Show-Ups21

Audience Performance

Qualified Leads
SaaS Founders
18
Agency Owners
14
Sales Leaders
10
BuiltDiffernt AILeadsCredits

What changes with
BuiltDiffernt

Without BuiltDiffernt

A retainer pays for ongoing activity.

  • Monthly fees pay for ongoing outreach
  • Fees are not tied to qualified attendance
  • A booking is not always a qualified meeting
  • Your team may still need to check the fit
  • No-show protection depends on the contract
Pricing
Retainer
Channels
EmailCallingLinkedIn
Separate
Qualification
N/A
Reporting
Unclear
What you pay for
Activity

With Qualified Show-Ups

Qualified meetings. A managed team included.

  • Prepaid credits for qualified meetings
  • A credit counts only when they attend
  • Company, decision-maker and need checked
  • Email, LinkedIn and calling, managed
  • No-show and unqualified credits restored
Pricing
Per MeetingQualified
Channels
EmailCallingLinkedIn
Connected
Qualification
Agreed Brief
Reporting
1 Workspace
What you pay for
Qualified Attended Meetings

What our clients
are saying

Book a Demo
Martyn LewisMartyn LewisMarket Partners

Around 30 Research Interviews in 4-5 Weeks

“We worked with you because you listened and understood what we needed.”
Tyler MehighTyler MehighLawson House

Client Feedback

“We have worked with many lead gen companies, and BuiltDiffernt is our favourite.”
Marco AbergelMarco AbergelLinen and More

5-6 Active Negotiations in 3-4 Months

“It's very, very effective, and I hope I will increase my business.”
Jamie DonaldsonJamie DonaldsonOut of Bounds Studio

Customer-Reported Feedback

“4 weeks in and we’ve just closed an £18.9k deal ... I can’t recommend them highly enough.”
AndréAndréJameo

Client Feedback

“The team is always available and quickly reacts to make the best out of every month.”
MadisonMadisonMadSocial

Client Feedback

“The number of leads coming in is great, and we have officially signed a new client from their efforts!”
Davide DabramoDavide DabramoFratelli Agency

Customer-Reported Feedback

“From launch we closed our first bit of business within 4 weeks which meant they had paid for themselves almost instantaneously in our books :)”
Spike O'ConnellSpike O'ConnellPodshop

Client Feedback

“Always enthusiastic and came away from every call with great ideas. Lots of leads generated and great calls had.”

Research interviews, negotiations and client feedback are different outcomes. These examples are not a promise of qualified meetings or closed revenue.

Choose your outbound plan.

From guided campaigns to qualified meetings that show up.

DIY

Done-with-you campaigns through an online course and community.

Freecourse & community
Online courseCommunity

No Paid MinimumCourse & Community Access

  • Online course
  • Community support
  • Done-with-you campaigns
  • You run the outreach

Generate Leads

Pre-qualified leads for your sales team to manage and follow up.

$250per pre-qualified lead
LinkedIn

Min 10 Leads per Month3-Month Commitment$2,500 Monthly Minimum

Book a Demo
  • Pre-qualified prospects
  • LinkedIn & cold-email outreach
  • Your team manages follow-up
  • No meeting-booking service

Book Meetings

We generate leads and book meetings. No qualification checks.

$500per meeting booked
LinkedInWarm Dialing

Min 10 Bookings per Month3-Month Commitment$5,000 Monthly Minimum

Book a Demo
  • Lead generation & meeting booking
  • No qualification checks
  • Your team handles the sales calls
  • No show-up guarantee

Frequently
asked questions

Is this software or a managed service?

Free is done-with-you: an online course and community help you run your own campaigns. The paid plans are managed services. Generate Leads delivers pre-qualified leads for your sales team to follow up; Book Meetings adds booking without qualification checks; Qualified Show-Ups includes qualification and attendance. Your team handles discovery, follow-up and closing.

What counts as a qualified meeting?

On Qualified Show-Ups, we agree the company profile, contact and business need before launch. A meeting counts only when the prospect attends and meets those criteria. Book Meetings is different: you pay for a booking, with no qualification checks or attendance requirement.

What if a prospect does not attend or is not qualified?

The new-client guarantee applies only to Qualified Show-Ups. It guarantees meetings with prospects who attend and meet your agreed qualification criteria. During the first three months from launch, no-shows and unqualified show-ups are refunded as meeting credits for replacement meetings, not an immediate cash refund. At the end of month three, undelivered paid credits are refunded at their agreed value; bonus credits have no cash refund value. On Book Meetings, a booking still counts if the prospect does not attend or is not qualified, and this guarantee does not apply.

Which channels do you use?

The paid plans use LinkedIn and cold-email outreach. The campaign channels and scope are agreed before launch. Free gives you an online course and community to help you run your own campaigns.

How is each prospect qualified?

Generate Leads supplies pre-qualified leads against your agreed lead criteria for your team to manage. Book Meetings has no qualification checks. Qualified Show-Ups checks the company profile, contact and business need agreed before launch, and the prospect must attend for the meeting to count.

What happens after a meeting is booked?

For Book Meetings and Qualified Show-Ups, we coordinate the time and share the booking details with your team. Your team joins the sales call and handles follow-up and closing. Qualification checks are included only in Qualified Show-Ups, not Book Meetings.

How long does setup take?

For paid plans, we agree your targeting, offer and channels during onboarding, plus qualification criteria where included. We then build the campaign before launch. Timing depends on how quickly the inputs and sending accounts are ready.

Can I keep my existing sales team?

Yes. Generate Leads hands pre-qualified leads to your sales team to manage. Book Meetings and Qualified Show-Ups add meeting coordination at their respective service levels. You keep ownership of discovery, sales conversations, follow-up and closing.

How do payments and the minimum term work?

Each paid plan has a minimum of 10 per month and a three-month commitment: 10 leads at $250 each ($2,500 monthly minimum), 10 bookings at $500 each ($5,000 monthly minimum), or 10 qualified attended meetings at $1,000 each ($10,000 monthly minimum). Prices are USD. Your payment schedule and campaign terms are agreed before you pay. Free has no paid minimum. Existing signed agreements and checkout amounts remain unchanged.

Get your outbound
up and running.

  1. Choose your plan

    Choose pre-qualified leads, meeting bookings or qualified attended meetings.

  2. Shape your campaign

    On your onboarding call, agree your audience, offer and service scope.

  3. Meet the right people

    We run the outreach and deliver the outcome in your plan. Your team takes it from there.

Let's talk about your pipeline.

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