Case study / Loyalty and rewards
A programme that runs on demand rather than on a retainer calendar, with replies arriving inside the hour once it is switched on.
At a glance
The situation
The requirement was control rather than volume: the ability to open the tap when the pipeline thins and close it when the team is at capacity.
What mattered was not the size of the list but how quickly a decision to go to market turned into a conversation with a buyer.
Results
Replace with the real figures once the Instantly pull is in place.
In their words
“You can turn this on and off whenever you want. If things go quiet, you can say send some emails and within an hour you’ve got leads coming in. I don’t know any other form of advertising that works that quickly.”
Next step