120,000,000 Emails Sent Every Year
Our sending infrastructure is built around world-class deliverability, with off-market partnerships across leading inbox providers so campaigns are set up to land, warm, monitor and scale properly.
The Premier B2B Lead Generation Agency for Businesses That Have Product-Market Fit
B2B lead gen agencies, admittedly, get a bad rep. There’s nothing we do that good agencies aren’t already doing, we’re just honest about what is (and what isn’t) achievable.
2-min demo
Watch BuiltDiffernt in action
Why Us
Why Companies Choose BuiltDiffernt
Most outbound teams are still buying lists, sending from fragile inboxes, and hoping volume turns into pipeline. BuiltDiffernt combines deliverability, data, partnerships and our own platform to make every campaign visible, measurable and built to scale.
BuiltDiffernt is built for modern outbound.
We pair enterprise-grade sending infrastructure with partner-backed technology and live campaign transparency.
Deep GTM Talent Network
Hundreds of go-to-market experts and consultants want to work on BuiltDiffernt client campaigns through David's LinkedIn network, giving us access to specialist talent most teams cannot reach.
World-Class Partnerships
We are closely connected with Revcode, Getleads.io, Smartlead and Instantly certified partners, giving clients access to best-in-class outbound technology and expertise.
Our Own Platform
Bob gives real-time campaign insights, AI assistance, full transparency across every campaign, and CRM sync so your team can see exactly what is happening.
Services
What We Do
We build the sending infrastructure, source and score the right leads, write the outbound messaging, then install the operating system so your team can keep running it.
Sending Infrastructure & Deliverability
Domains, inboxes, authentication, sending configuration and deliverability management built for scale.
ICP Targeting & Lead Sourcing
We identify the right accounts, decision-makers and buying profiles before a single email is sent.
VP Revenue OperationsCold Email Copywriting & Messaging
Campaign angles, offers, subject lines and sequences written to generate replies and qualified conversations.
Outbound System Implementation & Training
We install the complete cold email system, document the process and train your team to operate it.
Ready to invest in cold email? Book a sales call to discuss your campaign, pricing and whether we should work together.
Book Your Sales Call
Pricing
A Monthly Minimum. Built Around Performance.
Your monthly minimum funds delivery and counts towards your qualified-lead fees. The lead criteria and price are agreed before launch.
Currency
Live rates
Starter
Launch your cold email engine.
$5,000monthly minimum
Credited towards your lead fees. Only pay extra when those fees exceed your monthly minimum.
Performance pricingAgreed upfront
1 qualified lead = 1 billable result
Lead criteria and rate agreed before launch
Monthly reporting on accepted leads
- 100k cold emails per month · 3 target segments
- Sending infrastructure built, warmed and monitored
- Targeting and copy agreed before launch
- Bob dashboard: campaign activity and results
- Bob shared inbox: replies and lead status in one place
- Scored, qualified leads handed to your sales team
Growth
Expand the campaigns that work.
$12,500monthly minimum
Credited towards your lead fees. Only pay extra when those fees exceed your monthly minimum.
Performance pricingAgreed upfront
1 qualified lead = 1 billable result
Lead criteria and rate agreed before launch
Monthly reporting on accepted leads
Everything in Starter, plus:
- 300k cold emails per month · 5 target segments
- More audiences and messaging tests run in parallel
- Weekly segment reporting and campaign reviews
- Bob follow-up queue: keep warm replies in view
- CRM handoff setup for your sales workflow
- Campaign insights to guide your next expansion
Scale
Your cold email operation, built to own.
$25,000monthly minimum
Credited towards your lead fees. Only pay extra when those fees exceed your monthly minimum.
Performance pricingAgreed upfront
1 qualified lead = 1 billable result
Lead criteria and rate agreed before launch
Monthly reporting on accepted leads
Everything in Growth, plus:
- 700k cold emails per month
- Campaign planning across your chosen markets
- Coordinated targeting and messaging tests
- Bob training for your team’s campaign and reply workflow
- Documented infrastructure, domains and sending setup
- System installation and team handover: $25,000 one-time fee after the campaign
Launch in 2 Weeks or Less
We Can Launch Your Campaign by September 14th
Your campaign can be live in as little as two weeks from now.
We Build the Lead List With You on the Call
The market is filtered into people worth testing, then approved before anything sends.
Head of Sales92 match
Chief Revenue Officer88 match
Head of Marketing84 match
Head of Carbon Strategy81 match
VP Partnerships78 match
Founder75 matchWe Write Copy Together Live
Written by people who understand the buyer, not pasted out of a prompt.
Bad copy
Hi Sarah,
We help businesses get more leads through cold email.
Do you have 15 minutes next week?
Any Other Agency
Good copy
Saw you are hiring two SDRs while expanding into clinics.
We helped a similar healthcare SaaS book qualified demos without adding another rep.
Worth testing one segment before you commit the headcount?
DavidBuiltDiffernt
Launch Yourself, or With Us
The approved list and copy start sending from warmed infrastructure, with replies routed back to sales.
Meetings BookedWeek 1 To 12
We Will Install The System And Train Your Team
By November 25th, we will hand over the tech stack to you, and train your team to run it themselves.
Installed Into Your BusinessYour team owns the domains, inboxes, data, playbooks and reporting system.
Your Own Portal
42Replies
18Qualified
$1.2MPipeline
Inbox performance+24%
Reply patternsTracked
Next testsQueued
Ready to get started? We’ll discuss scope, pricing and launch timing, then decide together on the call.
Book Your Sales Call
How We Compare
Cold Email Delivery. Clear Responsibilities.
We build and run cold email campaigns and hand your team qualified leads. Your team handles sales calls and closing. Meetings, customers and revenue are not guaranteed.
BuiltDiffernt[ Cold email + qualified leads ]
Agency Retainer[ Agreed service scope ]
In-House SDRs[ Your internal sales team ]
What you pay for
A monthly minimum credited towards agreed qualified-lead fees. You pay extra only when those fees exceed it.
A retainer for the agreed services. Deliverables and any performance fees depend on the provider.
Salaries, management, tools and any commission. Your team sets targets and manages performance.
Who handles what
We handle cold email setup, targeting, messaging and qualified-lead handoff. Your team handles sales follow-up, calls and closing.
Channels, reply handling and appointment booking vary. Confirm who owns each step before signing.
You define the SDR role, channels and handoff to closers, then manage training and execution.
Launch & results
Launch timing depends on setup, inbox readiness and approvals. We do not promise a date for your first lead or meeting.
Onboarding and launch timing depend on the provider, campaign scope and available infrastructure.
Timing depends on hiring, training and whether your team and sending infrastructure are already in place.
Ownership & handover
Scale offers a separately priced installation and handover with documentation and training. Ownership and ongoing access are agreed upfront.
Check the contract for ownership of data, domains, accounts and campaign materials, plus access after the engagement.
Your business manages its accounts, data and processes, subject to the tools and licences it uses.
Visibility & tools
Bob provides campaign reporting and a shared reply inbox. CRM handoff and other features depend on your agreed plan.
Reporting, dashboard access and integrations depend on the provider and package.
Your team chooses and manages its CRM, sending tools, reporting and follow-up process.
Let’s assess fit, agree the right campaign and decide on the call.
Book Your Sales Call
Considering a sales hire? Compare hiring SDRs, outsourcing, EOR and managed cold email →
We Partner With Excellent Businesses
Market Partners
30 Meetings in Five Weeks for an Enterprise Client
The client on this engagement was a 250,000-employee technology enterprise that could not ask its own customers how they buy. We reached the open market instead, across industries, and got strangers to commit half an hour each. 27 of the 30 gave the same answer, and that answer set the direction for everything after it.
Book Your Sales CallLinen and More
$200,000 in Pipeline in Six Weeks
Bed linen manufacture, selling into bedding e-commerce. Bought lists and cold LinkedIn had returned nothing at all across two years. Campaigns went live in April 2026 against a list narrowed to stores whose actual product is bedding, and inside four months there were hundreds of replies and five to six live negotiations running at once.
Book Your Sales CallTODO: sector
$150,000 Generated
TODO: sector and timeframe to be supplied.
Sales & Campaign Call
Plan Your Campaign. Decide on the Call.
This is a 30-minute sales conversation for businesses ready to invest in cold email. Plans start at $5,000 per month. Together, we’ll:
- Assess your offer, target market and whether cold email is a fit
- Agree the right campaign scope, qualification criteria and pricing
- If we both see a fit, make a decision and agree next steps on the call
Book Your Sales Call
If the embedded calendar is cramped on your phone, open the same booking page directly.
Got Any Questions?
Frequently Asked Questions
Do you guarantee meetings?
No. We do not guarantee meetings, pipeline or revenue. We run cold email campaigns, generate replies and qualify leads against criteria agreed before launch. Results depend on the market, offer, data, deliverability, timing and how quickly your team follows up.
Do you make the calls?
No. BuiltDiffernt is cold email only. We do not act as your SDR team, run discovery calls or close deals for you. We hand qualified opportunities to your team with the context needed to follow up properly.
What counts as qualified?
A qualified lead is agreed before launch. Usually that means the company fits your ICP, the person is relevant, and the reply shows interest, intent or a clear next step. A contact on a list is not automatically qualified or billable.
What happens on the sales call?
It is a 30-minute fit call. We look at your offer, target market, deal value, sales process and budget, then decide whether cold email is likely to work. If it is a fit, we agree the plan, pricing and next step on the call.
What if it does not work?
We diagnose the part of the system that is blocking results: data, offer, copy, inbox performance, replies, qualification or sales follow-up. Then we adjust the campaign with you. If the market does not respond after a fair test, we tell you plainly.
Is there a minimum term?
Yes. The minimum term is three months because cold email needs enough time to test data, messaging, inbox health and follow-up quality. Month one proves the angle, month two improves volume, and month three shows whether the channel can hold.
Will this put our main domain at risk?
We use dedicated sending domains and inboxes, with authentication, warm-up and monitoring, so campaign activity is separated from your main corporate domain. No email programme can promise zero risk or guaranteed inbox placement.
Who actually works on our account?
You work with the people responsible for the campaign strategy, build, launch and optimisation. That covers targeting, data, infrastructure, copy, reply review and reporting. Your team owns the sales conversations after handoff.