120,000,000 Emails Sent Every Year
Our sending infrastructure is built around world-class deliverability, with off-market partnerships across leading inbox providers so campaigns are set up to land, warm, monitor and scale properly.
The Premier B2B Lead Generation Agency for Businesses That Have Product-Market Fit
B2B lead gen agencies, admittedly, get a bad rep. There’s nothing we do that good agencies aren’t already doing, we’re just honest about what is (and what isn’t) achievable.
2-min demo
Watch BuiltDiffernt in action
Why Us
Why Companies Choose BuiltDiffernt
Most outbound teams are still buying lists, sending from fragile inboxes, and hoping volume turns into pipeline. BuiltDiffernt combines deliverability, data, partnerships and our own platform to make every campaign visible, measurable and built to scale.
BuiltDiffernt is built for modern outbound.
We pair enterprise-grade sending infrastructure with partner-backed technology and live campaign transparency.
Deep GTM Talent Network
Hundreds of go-to-market experts and consultants want to work on BuiltDiffernt client campaigns through David's LinkedIn network, giving us access to specialist talent most teams cannot reach.
World-Class Partnerships
We are closely connected with Revcode, Getleads.io, Smartlead and Instantly certified partners, giving clients access to best-in-class outbound technology and expertise.
Our Own Platform
Bob gives real-time campaign insights, AI assistance, full transparency across every campaign, and CRM sync so your team can see exactly what is happening.
Services
What We Do
We build the sending infrastructure, source and score the right leads, write the outbound messaging, then install the operating system so your team can keep running it.
Sending Infrastructure & Deliverability
Domains, inboxes, authentication, sending configuration and deliverability management built for scale.
ICP Targeting & Lead Sourcing
We identify the right accounts, decision-makers and buying profiles before a single email is sent.
VP Revenue OperationsCold Email Copywriting & Messaging
Campaign angles, offers, subject lines and sequences written to generate replies and qualified conversations.
Outbound System Implementation & Training
We install the complete cold email system, document the process and train your team to operate it.
Use the free 10,000-contact build to see the targeting system before committing to a campaign.
Launch Pilot Campaign
Pricing
We Work on Base Plus Performance
Our plans reflect a base retainer for infrastructure, we make our money on a revenue share agreement across all plans.
Starter
$5,000per month
- 100k emails per month
- Approx. 333 email accounts across 111 outreach domains
- 3 ICPs targeted, with the list approved before anything sends
- Infrastructure built, warmed and monitored
- Scored, qualified leads handed to your team
- Performance incentive on revenue driven from our leads
Growth
$12,500per month
Everything in Starter, plus:
- 300k emails per month
- Approx. 1,000 email accounts across 333 outreach domains
- LinkedIn outreach included alongside cold email
- 5 ICPs targeted
- Weekly reporting on which segments answered and which did not
Scale
$25,000per month
Everything in Growth, plus:
- 700k emails per month
- Approx. 2,333 email accounts across 778 outreach domains
- $25k install afterwards, then you own the system
- Your infrastructure, domains and sending stack documented
- Your team trained to run it, with us on hand rather than in front
Launch in 2 Weeks or Less
We Can Launch Your Campaign by September 14th
Your campaign can be live in as little as two weeks from now.
We Build the Lead List With You on the Call
The market is filtered into people worth testing, then approved before anything sends.
Head of Sales92 match
Chief Revenue Officer88 match
Head of Marketing84 match
Head of Carbon Strategy81 match
VP Partnerships78 match
Founder75 matchWe Write Copy Together Live
Written by people who understand the buyer, not pasted out of a prompt.
Bad copy
Hi Sarah,
We help businesses get more leads through cold email.
Do you have 15 minutes next week?
Any Other Agency
Good copy
Saw you are hiring two SDRs while expanding into clinics.
We helped a similar healthcare SaaS book qualified demos without adding another rep.
Worth testing one segment before you commit the headcount?
DavidBuiltDiffernt
Launch Yourself, or With Us
The approved list and copy start sending from warmed infrastructure, with replies routed back to sales.
Meetings BookedWeek 1 To 12
We Will Install The System And Train Your Team
By November 25th, we will hand over the tech stack to you, and train your team to run it themselves.
Installed Into Your BusinessYour team owns the domains, inboxes, data, playbooks and reporting system.
Uliana Lysenko
Trevor Jayakody
Your Own Portal
42Replies
18Qualified
$1.2MPipeline
Inbox performance+24%
Reply patternsTracked
Next testsQueued
Want to know what your first two weeks would actually look like? We will map the launch steps on the call.
Launch Pilot Campaign
How We Compare
Don’t Rent Your Revenue, Build A Sales Engine You Own
Don’t pay an agency retainer, or carry the overhead of in-house SDRs, then hope for the best. Run one sprint where you pay for pipeline, then own the whole system yourself.
BuiltDiffernt[ Performance model ]
Agency Retainer[ Pay for activity ]
In-House SDRs[ Pay for effort ]
What you pay for
A performance model tied to qualified pipeline and outcomes.
Emails sent, activity reports and “pipeline influenced.”
Salary whether they book 30 meetings or 3.
Time to first meeting
Within 7 days.
60 to 90 days of onboarding.
3 to 6 months of hiring plus ramp.
What you own after 6 months
The system, domains, data, playbooks, and a trained team.
Nothing. They keep it all.
A rep who might quit for a raise.
System
Your portal gives you transparent reporting across every campaign, reply and next action.
Weekly calls, selective screenshots and lagging reports.
You manage the tools, dashboards, QA and reporting yourself.
Want the first campaign built around your ICP before you commit?
Launch Pilot Campaign
We Partner With Excellent Businesses
Market Partners
30 Meetings in Five Weeks for an Enterprise Client
The client on this engagement was a 250,000-employee technology enterprise that could not ask its own customers how they buy. We reached the open market instead, across industries, and got strangers to commit half an hour each. 27 of the 30 gave the same answer, and that answer set the direction for everything after it.
Launch Pilot CampaignLinen and More
$200,000 Pipeline Revenue in Six Weeks
Bed linen manufacture, selling into bedding e-commerce. Bought lists and cold LinkedIn had returned nothing at all across two years. Campaigns went live in April 2026 against a list narrowed to stores whose actual product is bedding, and inside four months there were hundreds of replies and five to six live negotiations running at once.
Launch Pilot CampaignTODO: sector
$150,000 Generated
TODO: sector and timeframe to be supplied.
Campaign Review
Get Started: Build Your First Campaign for Free
In 30 minutes or less, I’ll work with you live to:
- Refine your ICP and targeting
- Develop one strong outbound campaign angle
- Write 3 cold email messages you can use immediately
Launch Pilot Campaign
If the embedded calendar is cramped on your phone, open the same booking page directly.
Got Any Questions?
Frequently Asked Questions
Do you guarantee meetings?
No. We do not sell fake certainty. We guarantee the controllables: approved ICP, clean infrastructure, enough volume, human-written variants, reply handling, reporting and a clear market read. If the market does not respond, you know why and you keep the system.
Do you make the calls?
No. We deliver scored, qualified leads with the context behind them and your SDRs work them. Conversion rate and follow-up speed are won inside your team.
What counts as qualified?
You decide. Every contact is scored against your ICP and nothing below 8/10 makes the list, then you approve the list before a single email sends.
How do I get the 10,000 free contacts?
Book a campaign review. On the call we confirm your ICP, exclusions and qualification criteria, then we can build 10,000 contacts that are found, matched and scored against that ICP.
What if it does not work?
You will know inside 60 days with the data to prove it, and you keep the infrastructure and the market read either way.
Is there a minimum term?
Three months. Month one finds the winning angle, month two scales it, month three tells you whether the channel holds. Anything shorter is not a test, it is a sample.
Will this put our main domain at risk?
No. Everything runs from dedicated sending domains and mailboxes that are authenticated and warmed before use, kept entirely separate from your corporate mail. Your primary domain is never the thing being tested.
Who actually works on our account?
The person who sells you the programme runs it, alongside a senior go-to-market lead. There is no handoff to an account manager you have never met, which is the single biggest reason clients leave agencies in month three.