For B2B Business With Pre-Existing Sales Teams Above $20M in Annual Revenue

We'll Book You 10-30 Sales Calls Every Month.

We reach potential customers by email, LinkedIn and phone. Choose leads for your team to follow up, booked calls, or meetings with qualified buyers.

Meetings Booked With

  1. Cold Email Sent

    AMAlex MorganSent

    A quick introduction

  2. LinkedIn Follow-Up

    inAlex Morgan

    Happy to hear more.

  3. Cold Call

  4. Meeting Set & Qualified

    WED23Alex + your team10:00 - 10:30Confirmed
  5. Meeting Attended

    AMAlex + your teamQualified show-up1 credit
  6. Proposal Sent

    PDFProposal.pdfSent to AlexYour team
  7. Won

    Deal wonNew customerAMAlex Morgan

What we do

We reach your buyers
where they answer.

We find people who could buy from you, write your messages and contact them. Choose the support you need, from finding leads to booking sales calls.

Cold Email

We write and send emails to potential customers, manage your sending accounts and handle their replies.

Cold Calling

Our calling team introduces your business to potential customers and finds out whether they want to speak with you.

Warm Calling

We call people who have shown interest, answer their questions and arrange a time to speak with your sales team.

LinkedIn Outreach

We connect with potential customers on LinkedIn, send personal messages and follow up when they reply.

Appointment Setting

We arrange sales calls in your calendar. With our Qualified Show-Ups plan, we also check that each prospect matches the customer profile you agreed with us.

Generate Buying Conversations

First, we get your
buyers talking.

We contact potential customers and handle the replies. With our meeting plans, we follow up with interested people and book calls for your sales team.

Qualified Show-Ups includes your outreach team, qualification calls and meeting booking.

Your PipelineInbox
1 / 4

Lead Inbox

4 new
AMAlex MorganNorthstar StudioWe are looking at this now. Can we talk through pricing?Pricing Request
JLJamie LeeFieldwork ConsultingWe need support across two markets. Do you cover both?Business Need
SKSam KennedyOak & Co.Happy to explore this. What does getting started look like?Interested
RPRiley ParkerWestbrook GroupCan we find a time next week? Our operations lead will join.Meeting Request

Inbound replies to your outbound campaigns

01 / 04
Outreach Channels
3
Qualification Checks
3
Qualified Show-Ups per Credit
1
Qualified Show-Ups Guarantee
3 Months

BuiltDiffernt AI

See what's working.
Know where to focus.

See which campaigns bring in interested leads and meetings. Ask BuiltDiffernt AI about the results, then use the answers to decide who to target and what to say next.

BuiltDiffernt AILeadsCredits

BuiltDiffernt AI

Last 30 Days
Active Audiences3
Qualified Leads42
Qualified Show-Ups21

Audience Performance

Qualified Leads
SaaS Founders
18
Agency Owners
14
Sales Leaders
10
BuiltDiffernt AILeadsCredits

What changes with
BuiltDiffernt

Without BuiltDiffernt

A retainer is a monthly fee for running your outreach campaigns.

  • Monthly fees pay for ongoing outreach
  • Fees are not tied to qualified attendance
  • A booking is not always a qualified meeting
  • Your team may still need to check the fit
  • No-show protection depends on the contract
Pricing
Retainer
Channels
EmailCallingLinkedIn
Separate
Qualification
N/A
Reporting
Unclear
What you pay for
Activity

With Qualified Show-Ups

Our team finds and qualifies prospects, then books your calls. You pay for meetings where they attend and meet your agreed requirements.

  • Prepaid credits for qualified meetings
  • A credit counts only when they attend
  • Company, decision-maker and need checked
  • Email, LinkedIn and calling, managed
  • No-show and unqualified credits restored
Pricing
Per MeetingQualified
Channels
EmailCallingLinkedIn
Connected
Qualification
Agreed Brief
Reporting
1 Workspace
What you pay for
Qualified Attended Meetings

What our clients
are saying

Book a Demo
Martyn LewisMartyn LewisMarket Partners

Around 30 Research Interviews in 4-5 Weeks

“We worked with you because you listened and understood what we needed.”
Tyler MehighTyler MehighLawson House

Client Feedback

“We have worked with many lead gen companies, and BuiltDiffernt is our favourite.”
Marco AbergelMarco AbergelLinen and More

5-6 Active Negotiations in 3-4 Months

“It's very, very effective, and I hope I will increase my business.”
Jamie DonaldsonJamie DonaldsonOut of Bounds Studio

Customer-Reported Feedback

“4 weeks in and we’ve just closed an £18.9k deal ... I can’t recommend them highly enough.”
AndréAndréJameo

Client Feedback

“The team is always available and quickly reacts to make the best out of every month.”
MadisonMadisonMadSocial

Client Feedback

“The number of leads coming in is great, and we have officially signed a new client from their efforts!”
Davide DabramoDavide DabramoFratelli Agency

Customer-Reported Feedback

“From launch we closed our first bit of business within 4 weeks which meant they had paid for themselves almost instantaneously in our books :)”
Spike O'ConnellSpike O'ConnellPodshop

Client Feedback

“Always enthusiastic and came away from every call with great ideas. Lots of leads generated and great calls had.”

These clients used different services. Their experiences don't guarantee a particular number of meetings or sales for your business.

Choose your outbound plan.

Run your own outreach, let us find leads, or have our team book your sales calls.

DIY

Learn to run your own campaigns with our free online course and community.

Freecourse & community
Online CourseCommunity

No Paid MinimumCourse & Community Access

  • Online Course
  • Community support
  • Done-with-you campaigns
  • You run the outreach

Generate Leads

We find prospects who match your agreed requirements. Your sales team handles follow-up and booking.

$250per pre-qualified lead
LinkedIn

Min 10 Leads per Month3-Month Commitment$2,500 Monthly Minimum

3 Spaces Left Until Next Month

Book a Demo
  • Dedicated Go-to-Market (GTM) engineer
  • Pre-qualified prospects
  • LinkedIn & cold-email outreach
  • Your team manages follow-up
  • No meeting-booking service

Book Meetings

We handle the replies and book your sales calls. Qualification checks and attendance protection aren't included.

$750per meeting booked
LinkedInWarm Dialing

Min 10 Bookings per Month3-Month Commitment$7,500 Monthly Minimum

2 Spaces Left Until Next Month

Book a Demo
  • Your assigned Sales Development Representative (SDR) to book meetings
  • Dedicated Go-to-Market (GTM) engineer
  • Lead generation & meeting booking
  • No qualification checks
  • Your team handles the sales calls
  • No show-up guarantee

Frequently
asked questions

Is this software or a managed service?

The paid plans are a service run by our team, not software you have to operate. Generate Leads gives you prospects to follow up. Book Meetings adds sales-call booking. Qualified Show-Ups adds qualification checks and attendance protection. Our free plan is an online course and community for running your own campaigns.

What counts as a qualified meeting?

With our Qualified Show-Ups plan, we agree which companies and people you want to meet and what they need. A meeting counts only when the prospect attends and meets those criteria. With our Book Meetings plan, you pay for the booking even if the prospect doesn't attend, and no qualification checks are included.

What if a prospect does not attend or is not qualified?

The new-client guarantee applies only to Qualified Show-Ups. It guarantees meetings with prospects who attend and meet your agreed qualification criteria.

During the first three months from launch, no-shows and unqualified show-ups are refunded as meeting credits for replacement meetings, not an immediate cash refund. At the end of month three, undelivered paid credits are refunded at their agreed value; bonus credits have no cash refund value.

With our Book Meetings plan, a booking still counts if the prospect does not attend or is not qualified, and this guarantee does not apply.

Which channels do you use?

All paid plans include LinkedIn and cold email. Book Meetings also includes follow-up calls to interested leads. Qualified Show-Ups includes cold calls and follow-up calls. We agree the channels before launch. The free course helps you run your own outreach.

How is each prospect qualified?

With our Generate Leads plan, we check prospects against the requirements agreed before launch. With our Qualified Show-Ups plan, we also check the company, who makes the buying decision and what they need before booking. Book Meetings has no qualification checks.

What happens after a meeting is booked?

For Book Meetings and Qualified Show-Ups, we arrange the time and send your team the booking details. You attend the sales call, follow up and close the sale. Only Qualified Show-Ups includes qualification checks.

How long does setup take?

We agree who to contact, what to offer and which channels to use. Then we prepare your lists, messages and sending accounts. Your launch date depends on these being ready.

Can I keep my existing sales team?

Yes. We find the leads; your sales team takes the sales conversations and closes the deals. Choose Generate Leads if you want to manage follow-up and booking yourself, or a meeting plan if you want us to book the calls.

How do payments and the minimum term work?

Paid plans require a three-month commitment and at least 10 leads or meetings per month. Generate Leads starts at $2,500 per month, Book Meetings at $7,500, and Qualified Show-Ups at $10,000. Prices are USD.

Your payment schedule and campaign terms are agreed before you pay. The free plan has no paid minimum. Existing signed agreements and checkout amounts remain unchanged.

Get your outbound
up and running.

  1. Choose your plan

    Choose whether you want leads to follow up, booked sales calls or qualified meetings.

  2. Shape your campaign

    Tell us who you want to reach and what you sell. We'll agree the messages, channels and requirements before launch.

  3. Meet the right people

    With our Generate Leads plan, you handle follow-up and booking. With our meeting plans, we book the calls and your team takes the sales conversation.

Open booking page