Consulting / Stage 04 of 04
The new messaging goes back out to the same market that gave you the words, and we watch what it does against the old lot.
Channels
The widest sample you'll ever get. Ask ten thousand people the same thing six ways and find out which version they answer.
Email tells you nobody replied. A call tells you why. The objection is sitting on the other end of a phone, and people will just tell you.
Nobody replies and everybody reads. It tells you who's been watching for six weeks before they'll admit it.
Trying new words on a different audience tells you nothing.
Compared with what your previous messaging did, not against an industry benchmark nobody can check.
Whatever comes back is the beginning of the next round of interviews.
The rates that make us wince go in the journal next to the ones that don't.
In practice
Screens — Your portalCampaigns, inbox, leads and analytics as the client sees them
What runs it
Separate domains and mailboxes, authenticated and warmed. Your main domain never touches it, so it's never the thing at risk.
Email, phone and LinkedIn as one sequence, not three campaigns. Each reaches a different slice of the list and the overlap is where people start recognising you.
Complaints and bounces kept under what Google, Yahoo and Microsoft now enforce. Placement tested constantly, not once at launch.
A person reads every reply and qualifies it, then routes and books it, with attribution back to the campaign and the version that got it.
Measured against you, not against a benchmark.
Campaigns, inbox, leads and analytics, live. You're not waiting on a monthly report to find out what happened.
Live campaign performance, industry by industry
Evidence
Next step