Case study / Creative production
A deep dive into one market before a word of copy was written, which changed who the campaign went to as much as what it said.
At a glance
The situation
They wanted one specific market understood properly rather than a broad list worked through. The first job was working out who inside it was actually buying.
Nothing was written until the research came back. What it surfaced changed the targeting as much as the wording.
Results
Replace with the real figures once the Instantly pull is in place.
In their words
“They did a really deep dive into targeting a specific market with us, then wrote copy that led to 20+ meetings in the first month.”
Next step