Privacy Policy

Last updated: December 30, 2024

1. Introduction

BuiltDiffernt ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services. Please read this policy carefully to understand our practices regarding your personal data.

2. Information We Collect

Personal Information

We may collect personal information that you voluntarily provide, including:

  • Name and contact information (email address, phone number)
  • Company name and job title
  • Billing and payment information
  • Account credentials
  • Communication preferences

Usage Data

We automatically collect certain information when you access our Service:

  • IP address and device information
  • Browser type and version
  • Pages visited and time spent
  • Click patterns and navigation paths
  • Referring website addresses

Lead and Campaign Data

As part of our Service, you may upload or we may process:

  • Contact lists and lead information
  • Email campaign content and metrics
  • Communication history and engagement data

3. How We Use Your Information

We use the information we collect to:

  • Provide, operate, and maintain our Service
  • Process transactions and send related information
  • Send administrative information (updates, security alerts)
  • Respond to inquiries and provide customer support
  • Personalise and improve user experience
  • Analyse usage patterns to enhance our Service
  • Detect, prevent, and address technical issues
  • Comply with legal obligations

4. Legal Basis for Processing (GDPR)

If you are in the European Economic Area (EEA), we process your personal data based on:

  • Consent: You have given consent for specific purposes
  • Contract: Processing is necessary to fulfil our contract with you
  • Legal Obligation: Processing is required to comply with the law
  • Legitimate Interests: Processing is in our legitimate business interests

5. Data Sharing and Disclosure

We may share your information with:

  • Service Providers: Third parties that help us operate our Service
  • Business Partners: With your consent, for joint marketing initiatives
  • Legal Requirements: When required by law or to protect our rights
  • Business Transfers: In connection with mergers or acquisitions

We do not sell your personal information to third parties.

6. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. When we no longer need your data, we will securely delete or anonymise it.

7. Data Security

We implement appropriate technical and organisational security measures to protect your personal information, including:

  • Encryption of data in transit and at rest
  • Regular security assessments and audits
  • Access controls and authentication measures
  • Employee training on data protection

However, no method of transmission over the Internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

8. Your Rights

Depending on your location, you may have the following rights:

  • Access: Request access to your personal data
  • Rectification: Request correction of inaccurate data
  • Erasure: Request deletion of your personal data
  • Portability: Request transfer of your data to another service
  • Restriction: Request limitation of processing
  • Objection: Object to processing based on legitimate interests
  • Withdraw Consent: Withdraw previously given consent

To exercise these rights, please contact us using the information provided below.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your own. When we transfer data internationally, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the European Commission or other legally recognised mechanisms.

10. Children's Privacy

Our Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal data, please contact us immediately.

11. Third-Party Links

Our Service may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

12. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights including:

  • Right to know what personal information is collected
  • Right to know if personal information is sold or disclosed
  • Right to opt-out of the sale of personal information
  • Right to non-discrimination for exercising privacy rights

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this policy periodically.

14. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

BuiltDiffernt
Data Protection Officer
4th Floor, Silverstream House
45 Fitzroy Street, Fitzrovia
London, England, W1T 6EB
Email: [email protected]

You also have the right to lodge a complaint with a supervisory authority, such as the UK Information Commissioner's Office (ICO).