Cookies Policy

Last updated: 24 September 2026

1. What Are Cookies

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners useful information about how their site is being used.

2. How We Use Cookies

BuiltDiffernt uses cookies and similar tracking technologies to:

Keep you signed in to your account
Remember your preferences and settings
Understand how you use our Service
Improve the performance and functionality of our platform
Analyse traffic and usage patterns
Provide personalised content and features
Measure the effectiveness of our marketing campaigns

3. Types of Cookies We Use

Essential Cookies

These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and account authentication. You cannot opt out of these cookies.

Performance Cookies

These cookies collect information about how visitors use our website, such as which pages are visited most often and any error messages received. This helps us improve how our website works.

Functionality Cookies

These cookies allow the website to remember choices you make (such as your username, language, or region) and provide enhanced, personalised features.

Analytics Cookies

We use analytics cookies to understand how visitors interact with our website. This includes information about pages visited, time spent on the site, and navigation paths.

Marketing Cookies

These cookies are used to track visitors across websites to display relevant advertisements. They help measure the effectiveness of our advertising campaigns.

4. Third-Party Cookies

In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the Service and deliver advertisements. These third parties include:

Google Analytics — for website analytics
Supabase — for authentication services
Intercom — for customer support chat

5. Managing Cookies

Most web browsers allow you to control cookies through their settings. You can:

View what cookies are stored on your device
Delete individual or all cookies
Block cookies from specific or all websites
Set your browser to notify you when a cookie is set

Please note that if you choose to block or delete cookies, some features of our Service may not function properly.

6. Browser-Specific Instructions

To manage cookies in your browser:

Chrome: Settings → Privacy and Security → Cookies
Firefox: Options → Privacy & Security → Cookies
Safari: Preferences → Privacy → Cookies
Edge: Settings → Privacy & Services → Cookies

7. Do Not Track

Our optional website analytics respects browser Do Not Track and Global Privacy Control signals. Essential account, security, payment and booking functionality is separate.

8. Updates to This Policy

We may update this Cookies Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We encourage you to review this policy periodically.

9. Contact Us

If you have any questions about our use of cookies, please contact us at:

Email: privacy@builtdiffernt.com

Optional website analytics

With your permission, BuiltDiffernt measures public-page visits, identifiable referral sources, call-booking actions, checkout actions and verified account setup. Referrals from AI assistants are identified only when a referrer or a recognised campaign tag is available; otherwise the visit may appear as direct or other traffic. This does not reveal what you asked an assistant.

We store a random, signed first-party attribution cookie for up to 30 days and a consent-choice cookie for up to six months. Event records are kept for up to 90 days. The event store uses a pseudonymous identifier and an allowlisted public page path, not your email, payment details, account token, full URL, query string or IP address. Existing security and payment records are separate.

Google Analytics runs on public marketing pages only after analytics permission. It does not run on the secure BuiltDiffernt AI account-setup page. Cal.com and Wistia provide booking and video services separately. Browser-reported bookings are distinct from server-verified payment and account events.

Rejecting analytics does not prevent booking, payment or account setup. Browser Global Privacy Control and Do Not Track signals disable this optional measurement. You can change your choice using . Withdrawal stops collection, clears attribution and Google Analytics cookies, and requests deletion of the first-party events linked to this browser. It does not erase essential transaction or account records.