Fratelli Agency closed their first business within four weeks of launch, covering the cost of the programme almost immediately. Read the case study.
See if You QualifyFratelli is a boutique full-service digital agency in Cardiff, founded in 2019 by Davide Dabramo. Three months in, COVID hit. Rather than retreating they leaned into e-commerce and built their expertise there, and they now sit behind some well-known UK brands, working with start-ups ready to scale.
In 2022 they launched a “pay as you grow” marketing finance model with Outfund, the first Welsh agency to offer funding to e-commerce brands.
Fratelli sell marketing for a living, so they arrived knowing what good looks like and what they were buying. They came in wanting outbound that paid for itself rather than one that needed a year of patience before anyone could tell whether it was working.
Campaigns launched and the first business closed inside four weeks, which covered the cost of the programme almost immediately.
Lists are built in segments rather than as one blast, so each group gets an argument written for it, and a change made for one segment does not muddy the reading of another.
Sequences are short. Two steps rather than a long drip, with the follow-up sent into the same thread instead of arriving as a fresh subject line. Sends go out as plain text with open tracking and link tracking switched off, so the message lands like mail rather than like marketing. A reply stops the sequence.
Subject lines are split-tested. When the quality of the replies says the argument is wrong, we rewrite the copy while the campaign is live rather than defending what was written first.
“Super proactive team at BuiltDiffernt, been a pleasure working with them so far and long may it continue. From launch we closed our first bit of business within 4 weeks, which meant they paid for themselves almost instantly on our side.”
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