Opened a completely new market

The growth challenge

Redmoor Health runs a social media managed service for healthcare organisations. Up to this point that had meant England, and it had meant primary care. They wanted out of both boxes: into international businesses, and into different sectors entirely.

The obstacle was not appetite, it was equipment.

“It has been difficult to do it as an organisation internally, because we don’t have the available databases or tools or methodology to be able to get in people’s inboxes first time, not land in junk. And also actually just do the right reach out with the right messaging.”

Two separate problems in one sentence, and worth separating: getting delivered at all, and having something worth saying when you arrive.

How we solved it

Both, in that order. Sending infrastructure that lands in the inbox rather than the junk folder, and messaging built for buyers Redmoor had never sold to before.

The work did not stop at the campaign. Their service proposition itself needed to read differently to an international buyer than it did to an English GP practice, so the website and content were reworked around that. They also introduced a free trial month, so a prospect could get to know them before committing any budget.