A niche audience other agencies said was too narrow, worked successfully, with a new client signed in the first month.
Book a callMad Social targets a fairly niche group, and other companies had told them the audience was too narrow and they would need to broaden the search.
The narrow audience was targeted as asked rather than widened for convenience. Leads came in against exactly the people they wanted, and a new client was signed inside the first month.
| Metric | Before | After |
|---|---|---|
| Audience | Told to broaden it | Kept narrow, targeted properly |
“The number of leads coming in is great, and we have officially signed a new client from their efforts. I am targeting a fairly niche group and was told by other companies that I needed to broaden my search. BuiltDiffernt came with confidence that they could help me connect with exactly the people I wanted and they have.”
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